Imizi Rums are artisan rums proudly made in Rwanda. Each rum is infused with locally sourced herbs to create the best flavour notes.

The brand identity and label design for this premium East African rum highlight the relationship between the region’s rich cultural heritage, shown through traditional abstract patterns and shapes. These patterns also represent Rwanda’s lush agricultural landscape with its famous hills and mountains. The custom logotype created is classic yet timeless, appealing to the premium drinks market. Earthy tones are used to complement the bold and monotone graphic language developed for the labels.