Camellia's Tea House collaborates with some of the finest restaurants, hotels, spas and tea lovers worldwide to create the most innovative tea and wellness infusion blends.

I worked with Co-founder Ajit and his team to refresh the established brand identity and create new packaging that reflects the brand's vibrant and passionate nature. The new eco-friendly pouches are bio-degradable and compostable. Each loose tea label colour represents a specific tea type. The Therapy Tea blends feature hand-drawn illustrations of key ingredients on the labels to distinguish them from the loose teas. In addition, a collection of icons was developed to communicate the various tea flavour notes, uses and origins.